Mickey’s Ten Commandments

When I was searching more about Walt Disney Imagineering, I found the Ten Commandments of Mickey Steinberge.

I thought it was cool how the original Disney Imagineers made up these Ten Commandments of Mickey Mouse.

Here are the Ten Commandments of Mickey Mouse:

1. Know your audience
2. Wear your guest’s shoes (don’t forget the human factors; try to experience the parks from the guests’ point of view)
3. Organize the flow of people and ideas (ensure experiences tell a story that is organized and logically laid out)
4. Create a “Wienie” (Walt Disney’s term for a “visual magnet”)
5. Communicate with visual literacy (use a dominant color or shape or building to reinforce a theme)
6. Avoid overload—create turn-ons (do not offer too much detailed information)
7. Tell one story at a time (put one ‘big idea’ in each show so guests leave with a clear understanding of the theme)
8. Avoid contradictions—maintain identity (avoid irrelevant or contradicting elements; make sure the audience has a clear idea of what is being said)
9. For every ounce of treatment, provide a ton of treat (take advantage of the distinction of the theme park, which is that it encourages active participation, compared to passive entertainment)
10. Keep it up (do not become complacent or allow things to run down)

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