When I was searching more about Walt Disney Imagineering, I found the Ten Commandments of Mickey Steinberge.
I thought it was cool how the original Disney Imagineers made up these Ten Commandments of Mickey Mouse.
Here are the Ten Commandments of Mickey Mouse:
- Know your audience
- Wear your guest’s shoes (don’t forget the human factors; try to experience the parks from the guests’ point of view)
- Organize the flow of people and ideas (ensure experiences tell a story that is organized and logically laid out)
- Create a “Wienie” (Walt Disney’s term for a “visual magnet”)
- Communicate with visual literacy (use a dominant color or shape or building to reinforce a theme)
- Avoid overload—create turn-ons (do not offer too much detailed information)
- Tell one story at a time (put one ‘big idea’ in each show so guests leave with a clear understanding of the theme)
- Avoid contradictions—maintain identity (avoid irrelevant or contradicting elements; make sure the audience has a clear idea of what is being said)
- For every ounce of treatment, provide a ton of treat (take advantage of the distinction of the theme park, which is that it encourages active participation, compared to passive entertainment)
- Keep it up (do not become complacent or allow things to run down)
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